OAK+REED
Engagements
MANAGED ACCOUNTS
We look to build a long-term relationship with you. By providing a fee for service engagement, you can be certain that we provide these services to you under the premise that our responsibility is to you and not to “selling you”.
As part of our services, we will proactively manage your needs. It’s our on-going relationship that provides you with the value that project-based solution can’t give you. We understand your business, so we understand your needs.
PROJECTS
For small or short term engagements Oak+Reed provides you the option of engaging our team on a project basis. This is an ideal format for engagements that are specific in nature yet have not formalized or completed due diligence in terms of exact deliverables. Oak+Reed works with you to define the scope of you project requirements and manages the execution of the project until completion.
FIXED FEE
Our fixed fee services are designed to mitigate your risk. Oak+Reed will provide you with a total cost and we guarantee that your project will not go over the agreed upon quote. Many clients appreciate the advantages of being able to exactly budget their marketing expenditures, or fixed fee engagements provides them with clarity and insight into your budget parameters
Every entity, wither it’s an individual, a business, a non-profit, or a government entity has its own unique Demand Framework.
Think of it like a fingerprint: every audience has its own special one. Identifying it provides insight as to how an audience perceives its needs. To deliver a strong perceived value, which generates maximum conversions, your audience needs to identify with and understand the distinguishing qualities delivered by adopting your product or service.
With new marketing and media channels to deliver information to your audiences, the time is now to adopt new methods to reach them.
Oak+Reed’s methodology recognizes the limitations of demographics, and uncovers the root motivators that drive audience’s decisions.
Demand Frameworks
The Process
The Business
B2C
Demand Frameworks focus on the intersection of emotional relevancy and need states a consumer goes through when assessing your product or service.
B2B
Businesses, like individuals, have characteristics. Understanding how to convey the value of your solutions in memorable and meaningfull ways sets you apart from the competition.
Organizational Assessment
We look at how your organization views its efforts and whether the values are being communicated effectively both internally and externally.
Market Identification
Oak+Reed will identify the size and scope of the market or markets in which you are currently operating, as well as well as evaluate new markets that you are trying to draw. We will identify why the market is attractive and if the market is obtainable for your organization.
Value Creation
We’ll analyze how your product or service should be positioned. Our results will define your value proposition. Decision drivers today stem from engagement, lifestyle and perception.
Plan Execution
What programs do you have in place? The paths of communications have changed radically. Are you leveraging the most appropriate and cost-effective solutions?