Product - Service Analysis

a.Any feature changes required or advised?

a.New product/service development?

b.Brand’s packaging.

a.Any recommended changes?

c.Price: recommended price points for different market(s)? Does the pricing strategy align well with the brand strategy and promise? Any changes to suggest?

d.Place: types of distributors, trade relations; in store display requirements; any packaging issues?

e.Trade and consumer promotions: purpose, objectives, types?

f.Does the overall channel strategy align well with the brand strategy and promise?