Product - Service Analysis
a.Any feature changes required or advised?
a.New product/service development?
a.Any recommended changes?
c.Price: recommended price points for different market(s)? Does the pricing strategy align well with the brand strategy and promise? Any changes to suggest?
d.Place: types of distributors, trade relations; in store display requirements; any packaging issues?
e.Trade and consumer promotions: purpose, objectives, types?
f.Does the overall channel strategy align well with the brand strategy and promise?