a.What are the financial and cost implications for each of our strategic and tactical recommendations?
b.3 Year P&L, with detailed info for the Year 1 marketing spending.
c.Based on what objectives (i.e., increase brand awareness, etc.) we are attempting to achieve, how much will it cost?
d.“Breakeven” and ROI?
e.What is the timeline for breakeven?
f.What other financial objectives are we attempting to achieve?