We put few of the questions together that we often ask clients as well as ourselves. It’s a great tool to gather thoughts and provide structure. Call or eMail us…We'd love to go over it with you.
How would you describe yourself in 1 Minute; 30 Seconds, 3 seconds (time yourself):
What products / services do you offer. Can you describe them like above?
How are your products / services offered. Is it offered in the manner that your customers purchase?
What would you identify as your core competencies? Would an outsider describe them differently?
How does your business make money (what is your profit model)?
Describe the typical touch point–to–sale process for your organization What challenges is your organization currently struggling to address?
Is your organization currently leading, keeping pace, or playing catch–up in your market segment?
Who are your competitors?
What do you know about their products?
Is your Value Proposition more than just features and benefits?
If not… Why? Are you a commodity? Do you want to be one?
Is your Value Proposition unique?
How is your Value Proposition unique?,/p>
What does your target audience care about?
Where / how do people learn about your company/product/service?
Why does your audience choose you over your competitors?
What is the value proposition you have to your audience?
If you use channel sales (i.e. distributers) how do you support them?
What types of controls do you have to protect your product thru direct and channel sales?
How does this website figure into your business model?
Should this website affect or modify your company’s current touch point–to–sale process?
What fundamental business problems/issues/challenges do you want to address with this website?
What specific needs does this website meet for your profit model?