When marketing to a business, non-profit, NGO or governmental agency, our Business Demand FrameWorks™ is at the heart of understanding your target organizations vision, resources, and objective state.
Every business has a vision. For many, that vision includes growth, product/services expansion/ new markets and so on. As a B2B Revenue Architect identifying the value your product/service brings in fulfilling your business partner’s vision is essential to success.
Clearly identifying the attributes of your target company is a must have to make your offering viable. It also provides you an opportunity to focus and internally align.
Oak+Reed’s Business FrameWorks™ maps your value proposition to the needs requirements of your partner targets.
Resources encompass traditional metrics such as gross revenues, geographic diversity and employee count, as well as roles and responsibilities within the organization.
Oak+Reed also looks to understand the purchasing process. Is it centralized? How much autonomy in the buying decision does your target function have? Who are key sign-offs we also need buy in from? Oak+Reed makes sure that every element of your B2B products and services identifies and addresses the individual requirements needs at every step.
What are your prospects short-term, mid-term and long-term goals?
How does your solution align with those goals? By mapping the Objective States of your target organization using Oak+Reed’s Business FrameWorks™ your sales and marketing team position themselves to leverage every opportunity.
Clearly identifying your targets ‘State” allows management to impartially evaluate the opportunity prognosis and make informed investment decisions. This objective evaluation provides decision makers the needed information to appropriately allocate investments in sales and marketing resources both internally and externally.